Marketing Executive 

VACANCY ANNOUNCEMENT

Company : The Faerie Hut & Peach Trees In Bloom

Position: Business Development Executive

FULL-TIME

Working Hours

Mon – Fri : 9am – 6pm

Saturday : 9am – 4pm

Sunday : OFF

We are looking to hire a proactive, dynamic and diligent Marketing Executive.
This role would suit someone with strong technical skills and a passion for marketing. Previous experience in marketing would also be advantageous.

ABOUT THE COMPANY:

The Faerie Hut & Peach Trees In Bloom is an innovative skincare company dedicated to providing quality and effective products that solve and cater to various skin care needs.

YOUR IMPACT:

In this position, the Marketing Executive will assist in the implementation of business strategies to help the company grow and run more efficiently.
The Marketing Executive will also assist in the development, implementation and monitoring of marketing strategies and campaigns.
As a Marketing Executive, you will manage and create content for various social media platforms.

YOUR RESPONSIBILITIES:

● Designing, branding and building the social media presence of the company.
● Update the website, social media and content periodically and set up schedules.
● Taking Brand Compliant photo shoots and videos of Products, processes, packaging, shipments, presentations, Social media, Live Videos, and/or any other company.
● Prepping, creative/ technical set up and directing of staff members: photo shoots, videos, presentations, live videos, etc.
● Daily Social Media Engagement planning and posting to increase followers engagement, loyalty and sense of community.
● Focus the entire digital marketing strategy to increase the social media outreach and increase website traffic.
● Plan a timeline for the execution of digital marketing campaigns like SEO/SEM, marketing database, email and social media campaigns.
● Designing, measuring and assessing of all digital marketing campaigns, against OKRs and KPIs.
● Identification of trends and insights for the digital marketing campaigns and optimal spending on insights.
● Planning and executing experiments and conversion tests and new growth strategies.
● Maximize the outreach to the target audience through digital marketing campaigns.
● Making use of analytics to evaluate customer experience and customer touch points, measure it and improve on it using the result metrics.
● Conduct research on various keywords to increase customer outreach through search engine optimization.
● Monitor the increase in traffic in marketing campaigns and take actions accordingly to improve the traffic metrics.
● Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
● Creating content that will capture maximum customer interest.
● Writing and reviewing content for websites, social media accounts and public communications.
● Optimize Search Engine Optimization driven content and increase website traffic.
● Measuring and monitoring company website and social media traffic statistics.
● Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
● Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
● Ensuring that the content is compliant with the copyright and data protection laws.
● Maintaining the consistency in content and ensuring alignment with the brand history and plans.
● Identifying customer needs in relation to the company and writing content to cater those needs.
● Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.
● Marketing and visibility awareness of the company and all its products on all media platforms, social media, ect. This also pertains to all marketing and visibility images of the company and all its products. The company will permanently retain all rights to photos and images thereof and use it as sees fit.
● Organization, maintenance, caring and sanitization of all equipment and tools in the Business Development Department.
● You are involved in and must be proactive in all forms of marketing, not limited to social media. You must also be involved in building the brand, promoting the products and increasing engagement in all platforms and marketing efforts.

WHAT YOU NEED FOR SUCCESS:

● You have at least three years experience working in a marketing executive position.
● You have an undergraduate degree in Marketing, PR, or Business.
● You have excellent technical skills such as graphic design, SEO, SEM, photography and filming & editing video content.
● You have extensive experience in digital and traditional marketing such as social media marketing, Content Marketing, Influencer Marketing, Billboard, TV and Radio ads.
● You are computer literate, particularly Google workplace and Microsoft office proficient.
● You are creative and possess excellent organizational and time management skills.
● You have influencer and brand management experience.
● You are well-written and experienced in copywriting, content script writing, blog writing, and social media content writing.
● Arabic literacy.
● Excellent writing and communication skills.

To apply for this position, send your CV and cover letter to elizabethokoye@thefaeriehut.com
The subject of the email should be: An application for the position of Marketing Executive.

Closing date: Aug 23, 2024.